Forbes Consulting Acquired by Dentsu Aegis Network
April 2015 – England Securities served as financial advisor to Forbes Consulting Group in its sale to Dentsu Aegis Network Ltd., a subsidiary of Dentsu Inc. (TSE: 4324), one of the world’s five largest advertising holding companies.
Forbes is a leading consumer insight agency known for its pioneering work in the field of emotional measurement. The company is best known for MindSight®, a patented, award-winning, scalable solution that provides marketers with a quantitative understanding of the motivations that drive consumer behavior. Forbes is a trusted partner to Fortune 500 companies in financial services, consumer products, retail, technology, healthcare, pharmaceuticals, and other sectors. The company’s services include ideation, concept testing, and product development to identify emerging market opportunities, as well as positioning and communications for executing on those opportunities and monitoring their success in the marketplace.
Forbes, headquartered in Lexington, Massachusetts, was founded in 1985 by David Forbes, PhD. The Company will become part of Copernicus, Dentsu Aegis Network’s data-driven marketing strategy consultancy, where Dr. Forbes will serve as Chief Innovation Officer.